Nike Considered is a sustainable line of shoes introduced by Nike, Inc., a major American supplier of athletic shoes, apparel and sports equipment. Nike Considered was developed by Richard Clarke, Tinker Hatfield, Steve McDonald, Mike Aveni & Andreas Harlow working with the Innovation Kitchen, located on Nike's 175-acre (0.71 km2) headquarters campus in Beaverton, Oregon. Brad Long & Steven Ploem commercialized the footwear designs for mass production.Nike Considered grew out of Nike’s commitments to design innovation and to sustainability. The designers pulled from the best ideas, both inside and outside the company, with the intent of reinventing footwear design. It also grew out of conversations with consumers who were increasingly asking for more sustainable products.
The Nike Considered line utilizes materials found primarily within 200 miles (320 km) of the Nike factory which reduces the energy used for transportation, diminishing the resulting climate change impact. The manufacturing process reduces solvent use by more than 80% compared with Nike’s typical products. The leather comes from a tannery that recycles wastewater to ensure toxins are kept out of the environment, and it is colored using vegetable-based dyes. Hemp and polyester are used to make the shoe's woven upper and shoelaces. The mid-sole is cut to lock into the outer sole, reducing the need for toxic adhesives. The shoe's outer sole includes rubber made from recycled factory rubber waste.
Considered is part of a larger effort Nike has been undertaking for several years to reduce waste, eliminate toxic substances, and otherwise lessen the environmental impact of the world's largest athletic shoe manufacturer. The company has a publicly stated goal to “Minimize or eliminate all substances known to be harmful to the health of biological or ecological systems.”
Nike Considered shoes were awarded product Design Excellence awards in 2006 & 2007 by ID Magazine. The Considered line for 2005 for men consisted of The Considered Boot, The Rock Shoe, the 2K5, The Mowabb II, The Tiempo, the CVT, The Spudnik and The Humara models. For women in 2005, the Considered line featured The Gem, the Women's Boot, and the Mule shoe. In 2006 the Humara was reconfigured for men and women. The Low4 and BB shoes were added for men, and the Blazer and Moc Mule were added for women.
Nike unveiled two new designs for their 2007 Considered line of shoes, which the company integrated in to its All Conditions Gear (ACG) group. The new designs are pared down, less experimental and more active than previous versions of the shoe; according to the designers, they are looking at a younger mindset and "want to target those who are more focused on having fun in the outdoors." The integration of Considered into ACG is the first step in designing all shoes in the line with the Considered approach, a move which will be completed by summer 2008. The "Water Cat" is a water shoe made with minimal materials while still maintaining proper heel, ankle and toe support. The Soaker is also a water shoe, but is designed with street wear in mind as well. It uses fewer layers than many conventional shoes (the upper is a single layer of mesh, for example) and is built with "snap together tooling" which reduces toxic adhesives.
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The Nike Considered boot won the Industrial Design Excellence Awards Gold Medal for consumer products in 2005, a program co-sponsored by BusinessWeek and IDSA (Industrial Designers Society of America). "The Nike Considered Boot is a performance shoe that combines subtle styling with unique environmental benefits without sacrificing Nike's commitment to design innovation. The handcrafted boot sports a unique look obtained by weaving hemp lace between the leather upper to produce a one-of-a-kind shoe that molds to the foot. The project grew out of consumer feedback that clearly indicated a desire for more sustainable products. The designers achieved impressive environmental statistics: a reduction of 61 percent in manufacturing waste, 35 percent in energy consumption and 89 percent in the use of solvents. In addition, the shoe is designed to be more effectively recycled in Nike's Reuse-A-Shoe program. The product launch has surpassed expectations and has led Nike to consider similar issues in its other product lines." In addition Nike Considered shoes were awarded Product Design Excellence Awards in 2006 & 2007 by International Design Magazine.
Nike employed boutique design firm Hunter Gatherer to create an animated spot for the Nike Considered line utilized in its viral marketing campaign.
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